About us

Proud Forces is more than a brand — it is a symbol of respect, gratitude, and national pride.

India’s veterans carry a legacy of bravery, duty, and sacrifice that words alone cannot express. At Proud Forces, our mission is to honour that legacy by creating high-quality commemorative and patriotic merchandise that allows veterans and proud Indians to wear their pride with dignity.

We design and curate premium items such as Veteran caps, patriotic car and bike stickers, commemorative medals, blazer label pins, Ashoka Chakra–inspired accessories, wooden heritage showpieces, pens, and more — each crafted with attention to detail, durability, and respect for national values.

Our products are inspired by the spirit of the Indian Armed Forces, not official replicas, and are created for remembrance, pride, and everyday honour. We proudly serve both individual customers and B2B partners, including organisations and institutions that share our commitment to quality and patriotism.

Proud Forces was founded by Rajeev Ranjan Tripathi, an Engineer by profession who belongs to a proud veteran family. With values deeply rooted in service to the nation — and a forefather who was a Freedom Fighter — his vision is to keep the spirit of patriotism alive through meaningful, high-quality creations that honour India’s heroes.

At Proud Forces, we believe service never retires — and pride never fades.

Jai Hind